The agreement implies Information Highway satisfying bookmaker ATG’s (Aktiebolaget Trav och Galopp) needs for resources and expertise. The deal encompasses full-range services, from analysis and strategy through system development to implementation. Activities will primarily relate to the development of gaming-related e-commerce solutions but will also encompass digital TV, games analysis and system customisation.
Commenting on the agreement, Bengt Jönsson, ATG’s CEO, said: “the primary determinant of our choice of Information Highway as partner was in-depth knowledge of ATG’s activities, combined with competencies in those areas relevant to our future business development. Additionally, we already have an intimate and smooth-running collaboration.”
Alongside ATG, Information Highway has developed the gaming site Interbet-Sweden’s highest-hit-rate gaming site. The collaboration is being extended through the new master agreement.
Information Highway Stockholm AB’s CEO Ulf Stål indicated that “The agreement runs for a year and is worth SEK 20 m.”
Sundbyberg, Sweden, January 20, 2000
Information Highway AB (publ)